I say this all the time as a designer and SEO strategist. You can have the prettiest website in the world, but if the words don’t connect, your dream clients won’t either. This episode with Amy from Hello & Co. dives straight into the heart of that truth.

Amy and I talked about what really makes website copy convert, how personality plays a huge role, and why AI can support your ideas but can’t replace the human voice behind your brand. As Amy said in the episode, “Your website has copy whether you realize it or not. And if you want conversions, the quality of that copy is not optional.”

This conversation hits home for every woman entrepreneur juggling a growing business, motherhood, and the desire to build something that feels aligned.

74 \\ Will AI Replace Copywriters? Website Copy that Converts with Hello & Co.

What Website Copy Actually Does for Your Business

Your website isn’t just a digital business card. It is a sales tool.  Good copy keeps someone on your site long enough to understand what you do, who you are, and whether they want to work with you.

In the episode, Amy shared that SEO brings people to your site and design helps them navigate it, but “copy is what turns visitors into buyers.” That is exactly why I talk so much about SEO and user experience at P&W Designs. Words carry weight. Words create trust. Words drive action.

How Personality Shapes Website Copy That Converts

This part made me laugh because it is so true. I told Amy that she and I have totally different styles. She is softer and more feminine. I am more direct and sarcastic in a Minnesota kind of way. Your tone matters because it attracts the right clients and filters out the wrong ones.

Amy said, “I always want people to feel a little seen and attacked in the best way.”
That is what website copy should do. Pull people in. Make them feel like you get them. Give them a reason to stay.

Copywriters have a gift for pulling your voice out of you and putting it on the page in a way that feels real. AI cannot do that. It can help with ideas, but it cannot replicate the lived experience behind your story.

Can AI Replace Copywriters

Short answer. No.  And trust me, both of us hear this question more than we want to.

Amy said someone once asked her if AI was going to take her job, and her response was simple. “Disrespectfully, I disagree.”  AI can generate words, but it cannot generate meaning. It cannot understand emotion, nuance, or the unique perspective a real business owner brings to the table.

We both agree that AI works best for brainstorming and idea generation. But the magic that turns a page of words into a conversion machine comes from human storytelling, lived experience, and the ability to pull clarity out of chaos.

Real Story: When DIY Copy Stops Working

One of the most relatable parts of this episode was when Amy talked about clients coming back months later after trying to DIY everything themselves. They realized the words were not doing the heavy lifting and came back ready for the strategic version.

I see the same thing at P&W Designs. Most clients start their business with a quick homepage and some starter copy. But when they want real organic growth or higher quality inquiries, they realize their words need work. They need depth. They need clarity. They need strategy.

Practical Takeaways for Writing Website Copy That Converts

If you are not ready to hire a copywriter yet, here are starter steps that still move you forward.

• Speak to one person, not everyone.
• Use simple, clear language.
• Add a location if you are a local service provider.
• Tell people what you do in the first two sentences.
• Explain why your offer is different.
• Make sure every page has a clear next step.

Add personality. You are the reason people hire you.

Frequently Asked Questions

It’s time for your Copy to Covert

I love this conversation because it blends everything I teach inside P&W Designs. Your website is more than a link. It is a living sales tool that works around the clock. Design and SEO get people in the door, but your copy is what helps them stay, connect, and take action.

If you ever feel stuck or unsure whether your site is doing its job, this episode is a must listen. And when you are ready for your website to not only look great but actually work, P&W Designs is here to help.