resources
all my favorite
SEO resources
small business tools
Designer things
My Favorite Small Business Resources & Tools
This is my curated list of the tools I use every day to run P&W Designs—no fluff, no overwhelm, just the ones that actually make running a business easier.
I’ve sprinkled in a few discount codes too (because saving money while leveling up? Yes, please). Heads up: I’m an affiliate for some of these, which means I may earn a small commission if you use my link.
Promise: I only recommend tools I truly use and love.
podcast & books
Coming Soon
SEO
The SEO Monitoring Tools I Can’t Live Without
Ubersuggest
Get a clear picture of how your website is performing. Track keywords, spy on competitors, and discover the perfect search terms to bring more eyes (and clicks) to your site. HINT: Install the Google Chrome Plug-in!
Google Search Console
Your behind-the-scenes view of how Google sees your site. From finding high-traffic keywords to spotting underperforming pages, this tool helps you make smarter SEO moves.
Google Analytics
Dive deep into your audience data—where they come from, what they’re reading, and how they engage—so you can shape a content strategy that actually works.
Free Resources
download your sEO cheat sheet
Stop guessing and start getting found. Grab my free SEO Best Practices Checklist to make sure your website is set up to rank (without the overwhelm).
download your sEO Monitoring Toolkit
Keep tabs on your SEO without the stress. Download my free SEO Monitoring Tools guide to learn how to track what’s working, what’s not, and stay on top of your rankings like a pro.
My Top Small Business Tools
i can't live without
Running a business is hard enough—you shouldn’t have to waste hours figuring out what software actually works. These are the platforms I use every single day to keep P&W Designs running smoothly (and my sanity intact). From design to emails to contracts, these tools help me serve my clients, stay organized, and grow without the overwhelm. Note SOME are affiliate links.
The platform behind this site (yep, you’re looking at it right now). Showit combines drag-and-drop design freedom with the blogging power of WordPress—so you get a site that’s gorgeous and SEO-ready without needing a developer.
Show It
The email platform I trust for every newsletter you get from me. It makes designing beautiful, on-brand emails ridiculously easy—and their automation tools keep your emails going without you. Use code JULIE19
FloDesk
Where I record all my podcast interviews (where you aren't limited to 40 minutes). It’s simple, reliable, and keeps the tech out of the way so I can focus on great conversations.
Streamyard
It’s a beast to set up (IYKYK)… but once it’s running, this CRM is worth every minute. From proposals to invoices to workflows, Dubsado keeps my client process seamless—and my inbox way less chaotic.
Dubsado
Your website needs a Privacy Policy—period. I send my clients here because it’s affordable, easy to understand, and created by a lawyer who gets online businesses. Use code JULIE for 10% off!
Artful Contracts
The platform I recommend for solopreneurs who need built-in scheduling or a simple online store. It’s clean, intuitive, and gets you online fast—without overcomplicating things. This is where I started my online journey!
Squarespace
Your Pinterest Resources to Thrive
Tailwind
GET FREE AI CREDITS WHEN YOU SIGN UP | Pinterest scheduling without the overwhelm? Yes please. This is the exact tool I use (and teach my clients to use) to stay consistent on Pinterest.
The secret weapon for driving consistent traffic to your site—without spending hours on social media. I use Pinterest to help my clients get seen by the right people, at the right time, with less effort.
Free Resource
your Ultimate Pinterest Marketing Guide
Want to turn pins into website traffic (and paying clients)? This free guide shows you how to set up your Pinterest like a pro, create scroll-stopping pins, and start getting seen by the people who need your business most.
Books
This book is an honest, heartfelt invitation to slow down, tune in, and build a life that feels as good on the inside as it looks on the outside.
Hate the news? This podcast is every morning and gives you the highlights without the bias (as much as possible!)
This duo taught me SEO and are local to Minnesota. I don't miss an episode!!
This book is a reminder that the key to peace and confidence is letting people do what they’re going to do—without trying to control, fix, or overthink it.... Still learning.
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