My SEO Coaching Call with Nutrition with Haley: 6 Fixes That Can Help You Rank 

If you have ever stared at your own website and wondered why no one is finding you on Google, you are not alone. Most small business owners I work with have built something they are proud of, but they have no idea why their site is not pulling traffic (or maybe if it’s pulling traffic at all). That is exactly why I started offering one-hour SEO coaching calls – to get those baby steps started.

In this episode, I sat down with Haley from Nutrition with Haley for a live SEO coaching call. She let me audit her site in real time so you could hear me walk through it with her. We covered the most common stuff I see and the exact fixes I would make first, in priority order.

Here is what you will learn:

•        The header tag mistake almost every small business website is making

•        A simple Showit trick that lets you keep your pretty headline and rank for keywords

•        How I do keyword research without guessing

•        What domain authority is and why podcast guesting matters

•        Why ADA compliance is an SEO issue, not just a legal one

•        The blogging method that works for entrepreneurs who hate typing

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86 \\ SEO Coaching Call with Haley: The Fixes I’d Make First on Your Website

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Why an SEO Coaching Call Beats Just Reading Articles

I added one-hour SEO coaching calls to my site for one reason: most people do not need a full SEO retainer (well, and let’s be honest right now I am booking out months in advance). They need someone to look at their actual website, point at the things that are broken, and tell them what to fix first.

That is what Haley got. A real-time audit of nutritionwithhaley.com using the same tools I use with my retainer clients. If you would rather skip the DIY route entirely, my SEO services include this kind of audit as a starting point.

Your H1 Header Is Probably Working Against You

Think of every page on your website like a book. The H1 is the title of the book. The H2s are chapters. The H3s are supplements to those chapters (thank you Duo Collective for this analogy). You should only have one H1 per page, and it needs to include the keyword someone would actually type into Google to find you.

Haley’s homepage H1 was “Your partner in nourishing every season of motherhood.” Beautiful. Brand-aligned. But nobody is searching that exact phrase.

The keyword I know her for is prenatal nutrition. That keyword gets 2,400 searches a month with an SEO difficulty of 23, which is very rankable. Her program page H1 should be something like “Prenatal Nutrition with Haley.” Clear. Searchable. Still on-brand.

This is the most common fix I make in an SEO coaching call. People design for the H1 they think looks pretty instead of the one search engines understand.

How to Optimize a Webpage on Showit With an Eyebrow Header

Here is where it gets fun. You do not have to choose between a beautiful headline and a searchable one.

If you are on Showit (or really any platform that gives you design flexibility), use what is called an eyebrow header. That is the small line of text above your big headline. Make that small text your real H1, with your keyword in it. Then your big designed headline becomes the H2.

Example from my own site: above my big SEO headline, I have a small line that says “SEO Strategy Consulting for Small Business Owners.” Boring? Yes. Searchable? Also yes. That is the H1. The pretty headline below it is the H2.

You get the design and the rank. That is a win.

How to Do Keyword Research Without Guessing

Keywords are a math game. Two numbers matter:

• Search volume: how many people are searching for this each month. Aim for 50 or higher (100+ is better).
• SEO difficulty: how competitive it is to rank for. Aim for under 35 if your domain authority is still building.

I use Ubersuggest for this. Here is the workflow I shared with Haley on the call:

1.     Ask Claude or ChatGPT for 50 keyword ideas based on your topic and audience.

2.     Dump those into Ubersuggest’s bulk keyword analyzer.

3.     Sort by SEO difficulty (under 35).

4.     Then sort by volume.

5.     Pick the keyword that is relevant AND has real search demand.

When I ran this for Haley’s perimenopause program, “perimenopause symptoms” came up with 201,000 monthly searches but a difficulty over 65. Way too competitive. But “perimenopause nutrition” was rankable. That is the one to build around.

Heads up: never use the keywords AI suggests without verifying the math in Ubersuggest. Half of them are not real. If you want my full keyword research breakdown, check out my SEO tips for past episodes that go deeper.

Domain Authority and Why Podcast Guesting Matters

Domain authority is a 0 to 100 score that tells search engines how trustworthy your site is. Nobody is at 100. YouTube and Instagram sit in the 90s. For a small business, getting between 10 and 20 is a great starting target.

Haley is sitting at 7. That is actually decent for a year-and-a-half-old site.

What raises domain authority? Backlinks. Backlinks are other websites linking to yours. The catch: not all backlinks are equal. No-follow links basically tell Google “do not trust this site I am linking to.” You want do-follow links from sites with good authority.

The easiest way to get those? Podcast guesting. Every time you go on a podcast and they link to your website in the show notes, that is a backlink. Being on this podcast got Haley one. If you want more visibility for your business, pitching yourself to podcasts is one of the best uses of your time.

ADA Compliance Is an SEO Issue Too

This one surprises people. Web accessibility (ADA compliance) directly impacts your SEO because Google factors usability into rankings.

The piece I check first: color contrast. There needs to be enough contrast between your text color and your background color so that someone with low vision or color blindness can read it. The threshold is a 4.5 contrast ratio for normal text.

You can check yours with the Adobe Color Contrast Analyzer (it is free).

Haley’s brand pink failed against every background we tested except solid black. That is a real challenge when pink is your core brand color. The fix I usually suggest: build out a complementary palette with darker versions of your brand colors that you use specifically for text. Keep the bright colors for backgrounds and accents.

There is also a real legal angle here. Small businesses are getting sued over ADA non-compliance because they are easy targets. I went deep on this in my website ADA compliance episode if you want the full breakdown.

Update Your Website (Yes, Even Just a Little)

Google reads your website activity the same way humans read your Instagram. If your last update was three years ago, Google assumes you are inactive and deprioritizes you.

You do not need to redesign every quarter. You need to give Google small signals that your business is alive:

•        Add a new blog post (even once a month is fine)

•        Build a standalone sales page for each freebie (every page is a new chance to rank)

•        Refresh service descriptions or add a new service

•        Update a testimonial section

If you want to monitor whether your updates are actually helping, check out my SEO monitoring tools guide.

The Blogging Method for People Who Hate Typing

I told Haley this and I will tell you: if you are a talker, talk your blog. Open Claude or ChatGPT and say, “I want to write a blog post about [topic]. Interview me about what I know, then take my answers and write the post.”

Then run the draft through ZeroGPT to make sure it does not read as fully AI-generated. If it does, rewrite the flagged sections with more of your own voice. AI-detected content gets deprioritized in search now.

You can do this on a commute, on a walk, or while doing dishes. No staring at a blank doc required.

Practical Takeaways

If you only do four things from this episode, do these:

• Audit your H1 headers. Make sure each page has one H1 that includes the keyword someone would actually search to find you.
• Run real keyword research in Ubersuggest. Volume 50+, difficulty under 35, relevant to your business.
• Run your colors through the Adobe Color Contrast Analyzer. Fix any combination that scores under 4.5.
• Make one small update to your site this month. A blog post, a refreshed page, a new freebie sales page. Anything.

Frequently Asked Questions

If you want better organic traffic, the fixes I would make first on most websites are….

Rewrite your H1 headers around real keywords, do actual keyword research in Ubersuggest, fix any colors failing ADA compliance, and update your site at least once a month. An SEO coaching call gets you a custom priority list for your specific site.

Want Me to Audit Your Site Next?

If you have been staring at your website wondering what is holding you back, an SEO coaching call might be exactly what you need. We jump on Zoom for an hour, I share my screen and walk through your site, and you leave with a written priority list of fixes.

You can book one through my SEO services page or shoot me a message on Instagram. Either works. Listen to the full episode above for the live walkthrough with Haley.