The Only Organic Marketing Strategy Solopreneurs Need in 2025
“So here’s my take.
An organic marketing strategy built for real solopreneurs.
20 hours a month—not a week.
No content hamster wheel. No burnout.”
-Julie, founder of P&W Designs
I recently read this blog post by Jenna Kutcher about what marketing should look like in 2025.
And while I’ve learned a ton from her over the years, this one didn’t land for me.
It felt like it was written for full-time content creators with paid teams and 40+ hours a week to spend on marketing. Not for the women I work with—the ones building businesses during nap time, lunch breaks, and late nights.
So here’s my take.
An organic marketing strategy built for real solopreneurs.
20 hours a month—not a week.
No content hamster wheel. No burnout.
Let’s break it down.
What Most “Organic Marketing Strategy” Advice Gets Wrong
So much of the marketing advice out there sounds great—until you realize it’s built for people with an actual content team, a video editor, a social media manager… and 40+ hours a week.
That’s not most of us. Even that episode by Jenna made it sound like she was talking to the solopreneur but seriously? Who has 20 hours a week to work on content? I am lucky if i get 20 hours to work on my business in a given week so what I do needs to be strategic & impactful.
If you’re a solopreneur or side hustler, you don’t need a full-blown production plan. You need a focused, repeatable system that gets results without draining you.
Why Most Marketing Strategies Don’t Work for Solopreneurs
Ever leave a marketing webinar with a huge to-do list—and zero energy to do any of it?
Same.
Or what’s worse, now you are a few years into your business and know the basics, but still don’t have a team and the webinar just wasted your precious time (ME lately!!)
Here’s the problem with traditional strategies:
They rely on constant output but don’t stress the importance of SEO (blogging I’m looking at you)
They assume you have help
They’re based on algorithms, not connection
Here’s what actually works: Sustainable, SEO-powered content that drives traffic, builds trust, and saves time.
Blogging & SEO – How to Grow your Organic Search Traffic
🕒 Time: 4 hours/month
Blogging is the #1 organic marketing strategy I recommend for solopreneurs—because it builds authority, drives traffic, and keeps working long after you hit publish. Even in the world of AI, yes blogs can still get traffic, you just may have to approach the content slightly different!
Social media content disappears fast. Like less than 24 hours fast
Blogging is a long game. You won’t get traffic on that blog day one, BUT you could get traffic for YEARS. Which one is better? No brainer.
What to focus on:
Long-tail keywords your audience is searching for
Answering real questions, not just writing for writing’s sake (especially in world of AI)
Repurposing each post into pins, emails, and social captions
Write for things you would ask AI as the age of AI grows, you want to be answering questions!
Not sure where to start on what long-tail keyowrds are? Then check out the blog on 10 basic blogging tips you should know as well as information on keywords.
Podcasting - Build Trust Faster
🕒 Time: 4–6 hours/month
Podcasting helps your people hear your voice, your tone, your story—and that builds connection in a way social media just can’t match. I’ve had people listen to my podcast and decide to hire me from it! How cool is that? I don’t think I’ve ever had that feedback from Social…
Keep it simple:
Two episodes a month is plenty (obviously more is better but again, we are looking at realistic!)
Turn each one into a blog post (for the love of god please do this!)
Use them to build relationships (interview dream clients or collaborators!)
Bonus: You can start with short, 10-minute episodes based on FAQs from your clients.
I will also add that this is partially outsourced on my end. I hired someone to help me launch the podcast to make sure that I knew how to get started. FYI, Jenna Kutcher also has a course (Podcast Lab) if you want to DIY it. Now, I have a VA in the Philippines that edits my audio to remove excessive ummms and add in my intro/outro and eventually my ads when I get my act together :). I edited my own podcast for years and in general you should assume it takes you twice the time of the episode to edit the audio…. so be careful how long they are if you want to edit and do it on your own! I then use Capcut Pro and Chat GPT to assist in things like captions, final edits and descriptions. Again, it’s super important to use keywords in this content too!
Pinterest – A Visual Search Engine That Drives Real Traffic
🕒 Time: 4–5 hours/month (because I use a system that actually works)
Pinterest is not social media—it’s a search engine. And when you treat it that way, you’ll start seeing long-term traffic without spending hours creating content every day. Thanks to the systems I’ve built, I spend just 4–5 hours a month on Pinterest. No guessing. No spinning wheels.
Here’s what I recommend:
Create 2–3 fresh pins per day using templates (I batch this monthly—it’s quick)
Link every pin back to a blog post, podcast episode, or lead magnet
Use SEO-friendly keywords in your pin titles, descriptions, and board names (again, if you are starting with the long form content, this research would already be done)
If Pinterest still feels overwhelming, don’t worry—I’ve got you.
➡️ You can start with this blog: How Pinterest Works for Small Business
➡️ Then check out: Why Pinterest Is Still Worth It in 2025
➡️ Need a step-by-step? Read: A Quick Guide to Pinterest SEO Basics
Want me to audit your account and hand you the exact strategy I use? Or if you're ready to hand it off completely and just watch the traffic roll in?
Grab a Pinterest Audit or Outsourcing here.
You don’t need to spend hours a week here. You just need a system—and I can help you build it.
Social Media – Quality Over Quantity Every Time
🕒 Time: 4–6 hours/month
Here’s the truth: social media is great for visibility, but it’s not where most of your sales are coming from. Seriously, it is so frustrating when I see fellow business owners and friends falling down the rabbit hole of wondering why social media isn’t ‘working for them’. It’s meant to build your authroity and show people who is behind the brand but it is sooo much work! I can’t tell you how many hours I can spend on social to be stuck in the dreaded 200 view jail. Thanks @instagram.
Instead of forcing daily posts, try this:
Show up 3x a week max
Prioritize connection (DMs > likes)
Repurpose long-form content into bite-size posts
Let your blog, podcast, and pins drive traffic. Let social support it—not carry it. Again, I realize some people may read this and think you won’t grow and this isn’t enough. No, you won’t grow fast but if you show up, show who you are, and bring quality, you will grow. My Instagram account is up 8% by followers in the first quarter of 2025. I am guessing not everyone can say that.
Email Marketing – The One Platform You Actually Own
🕒 Time: 30 minutes/month
Your email list is the only audience you fully control. No algorithms. No disappearing content.
You don’t need to write essays. You just need to stay consistent.
Try this:
Create one welcome sequence or automation
Send one email every other week
Keep it real—write how you talk, not how you “should” sound
If you want inspiration for emails that people will actually read, get on the email list of BLT Copy - she’s one I remember her emails in my inbox! If you are sitting here thinking “I don’t think I have seen an email from Julie”, well then you are right! I have workflow automations set up to build my email list and drip after they have signed up for a freebie, but I do not actively email my email list because #priorities.
TLDR: Your Monthly Organic Marketing Plan (Without Burnout)
Here’s what my own monthly strategy looks like—and what I recommend for solopreneurs who want results without burnout:
Blog & SEO: 4 hours/month
Podcasting: 4–6 hours/month
Pinterest: 4 hours/month (outsource if you can)
Email Marketing: 30 minutes/month
Social Media: 4–6 hours/month
That’s it. No all-nighters. No overthinking. No doing more for the sake of doing more. People often wonder how I work a full time job and run P&W Designs, well, this is how.
Ready for a Marketing Strategy That Actually Works?
If you’re tired of piecing it all together or second-guessing every post, I can help. I offer SEO, blog strategy (page on this coming soonn.,..), and Pinterest services designed for solopreneurs who want to grow intentionally. Let’s build a marketing system that runs quietly in the background—so you can spend more time doing the work you love.