Pinterest Marketing: 10 Reasons You Should Care About Showing Up on Pinterest
If you’re a small business owner or solopreneur looking to grow your brand, you’ve probably heard whispers about Pinterest - how could you not? But here’s the thing: Pinterest isn’t just a social media platform; it’s a powerful search engine. And if you’re not showing up there, you’re missing out on a massive opportunity to attract more customers, drive website traffic, and grow your business. Let’s break down the top 10 reasons why you should care about showing up on Pinterest and how it can be a game-changer for your business. Don’t feel like reading? Click to listen to the podcast episode from the Being Better Everyday Podcast!
Top 10 Reasons you should care about Pinterest as a Small Business Owner:
1. Massive Audience Potential
Pinterest has over 450 million monthly active users, making it a treasure trove of potential customers. These users aren’t just scrolling mindlessly; they’re actively searching for ideas, products, and services. If you’re on Pinterest, your business can tap into this audience and get discovered.
2. High Purchase Intent
A whopping 85% of Pinterest users have made a purchase based on something they saw on the platform. Unlike other platforms where users might be there for entertainment, Pinterest users are planners. They’re searching for solutions and inspiration—which makes it an ideal space to showcase your products or services.
3. Visual Content Stands Out
Pinterest is a visual-first platform, which means you have the chance to make an immediate impact. Beautifully designed pins can captivate your audience and encourage them to engage with your content, click through to your website, or even make a purchase.
4. Long-Lasting Content
Unlike Instagram or Facebook posts that fade away within hours or days, pins have a lifespan of 3-6 months or longer. Your content can keep working for you long after you’ve published it, driving traffic to your website consistently over time - see the sample below from one of my clients Pilatesbody by Kayla.
5. Drives Quality Traffic to Your Website
Pinterest is unique in that it actively encourages users to click off-platform. Every pin links to a URL, meaning it’s a direct pipeline to your website, sales pages, or lead magnets. This feature makes Pinterest an excellent tool for generating high-quality website traffic.
6. Ideal for Your Target Audience
Did you know that 76.7% of Pinterest users are women? And many of these users are millennials and Gen Z—a prime demographic for businesses in industries like wellness, lifestyle, and parenting. If this is your target market, Pinterest is where you need to be.
7. Builds Brand Visibility
Consistent pinning and engagement on Pinterest help your business stay top of mind for your audience. Over time, this visibility leads to greater brand recognition and trust.
8. Efficient Content Creation
One of the best things about Pinterest is how easy it is to create content in batches. You can design a month’s worth of pins in just 4-5 hours, making it a time-efficient marketing channel for busy entrepreneurs.
9. Grows Your Email List
Pinterest can also be a powerful tool for growing your email list. By linking pins to lead magnets, opt-in pages, or freebies, you can attract hundreds or even thousands of new subscribers every month.
10. Perfect for Evergreen Marketing
Pinterest thrives on evergreen content. This means your efforts today can continue to pay off months or even years down the line. From blog posts to product pages, your pins will keep working to attract leads and customers over time.
Pinterest Frequently Asked Questions
What is Pinterest Marketing?
Pinterest marketing involves using Pinterest to promote your business, products, or services. By creating and sharing visually appealing pins that link back to your website or landing pages, you can drive traffic, increase brand awareness, and grow your email list. Pinterest is particularly effective because it acts as both a search engine and a social platform, allowing users to discover and save your content.
Why is SEO Important to Pinterest?
Pinterest operates like a search engine, so Search Engine Optimization (SEO) is critical to success on the platform. Optimizing your pins, boards, and profile with the right keywords ensures your content gets discovered by the right audience. Pinterest’s algorithm favors relevant, high-quality content that aligns with user searches, so SEO helps you rank higher and gain more visibility.
Is Pinterest Good for Marketing?
Absolutely! Pinterest is an incredible marketing tool for businesses that want to drive website traffic, increase sales, and grow their audience. Its unique combination of search engine functionality and visual content makes it ideal for showcasing products, sharing expertise, and connecting with potential customers who are ready to take action.
How to Get Started on Pinterest
Ready to start leveraging Pinterest for your business? Here are some quick tips to get going:
Set up a Business Account: A business account gives you access to analytics, ad tools, and other features designed to help you succeed.
Optimize Your Profile: Use keywords in your bio and board descriptions to make your profile searchable.
Design High-Quality Pins: Use tools like Canva or Photoshop to create visually appealing pins that capture attention.
Consistency is Key: Pin regularly to keep your content in front of your audience.
Monitor Your Results: Use Pinterest analytics to track what’s working and adjust your strategy accordingly.
Work with a Pinterest Expert
Pinterest marketing can feel overwhelming, especially if you’re new to the platform or juggling multiple responsibilities as a business owner. That’s where I come in! At P&W Designs, I offer two services to help you harness the power of Pinterest:
1. Pinterest Outsourcing
Let me take Pinterest off your plate entirely. I’ll handle everything from creating pins to scheduling content and tracking performance, so you can focus on running your business. Check out my Pinterest services for both listed here: Pinterest Marketing & VA Services - Audit & Outsourcing
2. Pinterest Audit and Optimization
Already on Pinterest but not seeing the results you want? My audit and optimization service will analyze your current strategy, identify areas for improvement, and optimize your profile, boards, and pins to maximize your reach and ROI.
Pinterest is a game-changer for businesses, and I’m here to help you make the most of it. Whether you’re ready to outsource your Pinterest strategy or just need a little guidance to get started, I’ve got you covered. Visit P&W Designs to learn more about my Pinterest services, and let’s get your business growing on this powerful platform today.