Why I Renamed My Podcast to Coffee & Conversions

A conversation about organic marketing, SEO, and Pinterest strategies that support real growth

For more than two years, my podcast was called Being Better Everyday. And for a long time, that name fit.

It reflected curiosity. Growth. Asking better questions. Figuring things out in real time while building a life and a business that felt intentional.

But eventually, something shifted.

“Being better everyday” started to feel less like encouragement and more like pressure. And in this season of my life—being a mom, working full-time in corporate America, and growing my business on the side—that pressure felt heavy.

Not motivating.
Not supportive.
Just… loud.

If you’ve ever felt like the internet keeps handing you another standard to meet, another thing to optimize, another version of yourself you’re supposed to become—this conversation is for you.

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76 \\ Not a Reinvention – a Refinement: Welcome to Coffee & Conversions a Podcast focused on SEO, Web Design, and Organic Marketing Strategies

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When growth stops feeling neutral

This podcast was never about harsh self-improvement. It was about learning together. Sharing stories. Normalizing that growth isn’t linear. But the culture around self-improvement has changed.

Productivity culture is louder.  Body optimization talk has crept back in (no thank you).  The message that you’re always one habit away from being “enough” is everywhere.

And I realized something important: “I didn’t want to build a space that—even unintentionally—reinforced the idea that we’re always behind or always fixing ourselves.”

That wasn’t why I started this podcast.  And it’s not what I want it to represent now. So instead of forcing the name to fit a season it no longer matched, I let it go.

Why Coffee & Conversions feels right

This wasn’t a rebrand for the sake of rebranding.

It was about choosing a name that actually fits the life I’m living now. Coffee, for me, isn’t hustle fuel. It’s slow mornings. It’s sitting across from another business owner and talking things through. It’s the space where clarity shows up—without rushing it. I mean, “I love meeting business owners for coffee and just chatting and nerding out.”

Coffee represents real conversations. Real life. Real pacing. 

And conversions? That part matters too. Because strategy matters. Results matter. And pretty things alone don’t grow businesses. As someone who works in web design and SEO, I see this constantly—beautiful websites that don’t convert, brands that look great but never get seen. 

“If you want to be seen organically, you have to focus on SEO. And it’s not that complicated.”

Coffee & Conversions brings those two ideas together: grounded strategy and real results, without hustle culture attached.

What this podcast is (and isn’t)

The heart of the podcast hasn’t changed. The container has. This show is still about:

• SEO and websites that actually work
• Pinterest and organic growth strategies
• Systems that help me run my business in 15–20 hours a week
• Honest conversations about what’s working and what isn’t

This podcast isn’t about doing more. It’s about doing what works. It’s not about tech-bro jargon.  It’s not about optimizing every inch of your life.  And it’s definitely not about pretending things are perfect. Sometimes my dog shows up in the background.
Sometimes I’m recording on a Saturday morning with my hair in a bun. My podcast is not about being perfect. It’s about being real. Because businesses don’t grow in perfect conditions. They grow in real ones.

Where Coffee & Conversions is going next

Looking ahead, this podcast will dive deeper into:

• Web designer red flags
• Keyword strategy that actually makes sense
• Local SEO and organic growth
• Pinterest strategy without overwhelm
• How I’m growing my own site going into 2026

Guests will still be part of the show. Stories will still matter.  The honesty stays. This isn’t a reinvention. It’s a refinement.

TLDR; here’s what matters

I didn’t rename this podcast to chase a trend. I renamed it because the name needed to tell the truth. Coffee & Conversions stands for:

• Clarity over chaos
• Strategy that actually works
• Building a business that supports real life—not the other way around

If that’s what you’re looking for, you’re already in the right place.