Jacqueline Peterson Aesthetics

Project: 

This was hands down one of my favorite projects to date. Jacqueline came to me ready to elevate her brand and website so it finally reflected the luxury, expertise, and experience behind her services—and we went all in. This was a full-scope project covering branding refinement, SEO strategy, website structure, and conversion-focused copy, all built inside Showit. And the result? A site that looks elevated, reads clearly, and is built to be found.

Branding, Showit Web Design and SEO Strategy

SEO

Web Design

Branding

hover

aesthetician Branding, Web Design & SEO Optimization

Healthy, glowing skin isn’t about quick fixes or cookie-cutter facials, it’s about choosing treatments that honor your skin as it changes and ages.

With over two decades of experience and a deeply personalized approach, Jacqueline’s expertise deserves to be front and center as well as his specialties.



Highlight What Sets Her Apart

This website was built to guide visitors with clarity and confidence. Clear service pathways, thoughtful copy, and strategic structure help potential clients understand what makes Jacqueline different—and take the next step to book.


Turn Visits into Bookings & Revenue

Jacqueline’s brand was designed to feel the way her treatments do—calm, intentional, and never rushed. Every visual detail and layout choice supports a seamless experience that builds trust before a client ever steps into the treatment room.





Elevate the Client Experience

Creating a Brand
That Truly Connects

SEO Keyword Research

Before any design or copy, I did a keyword research analysis. 

The right keywords ensure her website shows up when potential clients are actively searching for advanced facials, expert skincare, and personalized aesthetic care in her area—not just browsing, but ready to book.

Each keyword was mapped to a specific page, then supported with intentional copy, clear headers, and thoughtful UX decisions—so the site doesn’t just rank, it converts. Clients land with confidence, understand Jacqueline’s expertise, and know exactly where to go next.

SEO-first. Design-backed. Built to grow.

Website User-experience (UX) Strategy 

Enough Information for Search & Clients

Often times client come to me and they simply just don't have enough copy on their site. Not only for search, but also to truly show their expertise. 

With Jacqueline, we created specific services pages around each of her options like the VI Precision Peel, Skin Pen, and all of her Advanced Facials. This gives customers the in-depth approach if they want, but also plenty of options to book along the way. Plus, now she can show up in search for each specific service!

"It is so beautiful, it looks classy, and it looks gorgeous"

Early SEO Strategy Results

In the first month post launch, the site in already seeing rankings for search terms we are targeting including: hydrafacial st louis, vi precision peel before and after, brow lamination in st. louis park, and esthetician minneapolis. Long term, this will allow growth outside of solely her name recognition.  

This tells me the foundation is doing its job:
Clear, intentional keyword focus.
A site structure that actually supports navigation and search.
Copy written with both humans and Google in mind.

This is the point where visibility starts to take shape. Search engines begin to recognize consistency. Rankings stop bouncing. The data starts stacking—and forward motion follows.

SEO takes time. And this is exactly what progress looks like early on.

See her website

The Lines by Natalia

portfolio home

See more Portfolio Examples

Your brand sets the tone for everything else — your website, your content, your growth. I help business owners move past “good enough” visuals and into a brand that actually fits who they are and where they’re going.

Starting at $1097

Brand Design

03. SEO Services

02. Web Design

01 branding

brand services

Your website should do more than look good — it should work. I design websites that are clear, intentional, and built with SEO in mind from the start. That means thoughtful structure, strong copy, and design decisions that guide visitors exactly where you want them to go.

Starting at $1947

Website Design

03. SEO Services

02. Web Design

01 branding

see services

SEO isn’t a guessing game — it’s a system. I help business owners get found through intentional keyword strategy, site structure, and clear, search-friendly content. We focus on what actually moves the needle so your website can be seen by the right people at the right time.

Starting at $750

SEO Services

03. SEO Services

02. Web Design

01 branding

Time to get seen