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SEO Monitoring Tools Every Small Business Needs

Free guide: Learn how to track, monitor, and boost your SEO like a pro

Discover how to set up the essential SEO tools that help you rank higher and attract more of your ideal customers.

Julie Wenzlick sitting on couch regarding SEO Monitoring Tools

Tired of wondering if your SEO efforts are paying off?

You’re not alone.

Many small business owners throw time and energy into SEO but never really know if it's working - or maybe what it even is!

But with a few simple tools, you can track exactly how well your website is doing—and make sure it’s showing up in front of the right people. No guesswork. No overwhelm. And the best part? You can do it today.

What’s Inside

Discover what SEO is and the tools you need as a small business owner in order to make sure you are seen on all the major search platforms. If you have a website, these are not optional! In this 20+ page guide, you’ll uncover:


Google Search Console: How to see what search terms bring traffic to your site (and make sure your pages are being indexed)


Google Analytics: The top 3 metrics to understand your website visitors—and how to make their experience better.


Bing Webmaster Tools: Why having Bing still matters (hint: it’s 3% of ALL web traffic).


Google Business Profile: Make sure your local customers can actually find you.


(BONUS) Semrush: Get a free profile to track your keyword rankings and site health.

woman typing on a computer representing SEO

Why should I care about Search Engine Optimization (SEO)?

If your business isn’t showing up in search results, you’re leaving money on the table. Plain and simple. Guess what, I used to believe in “if you build it they will come” and that’s NOT TRUE for websites.

SEO is like the silent engine that drives people to your website—even while you sleep. But unless you’re monitoring your SEO efforts, you won’t know what’s working or what needs fixing.

This freebie gives you the exact tools you need to keep an eye on your SEO, so you can:

  • Show up on Google (and Bing!) when your ideal customers are searching for services like yours.

  • Track the performance of your website and adjust your SEO strategy with confidence.

  • Ensure that all the hard work you’ve done on your website is actually paying off.

Hey There!

I’m Julie Wenzlick

I’m a small-town Minnesota mom, wife, business owner and corporate girlie, host of the Being Better Everyday Podcast, and creative with big dreams. I’ve been managing Pinterest for Small business owners for over three years and have driven more than 1,000+ people to my client’s websites. My goal is to teach you how to do the same.