SEO Monitoring Tools Every Small Business Needs

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The Free SEO Guide I Wish I Had When I First Started

Hey, I’m Julie—branding expert, SEO strategist, and side-hustling mom who learned the hard way that pretty websites don’t mean a thing if no one can find them.

I used to hit “publish” and pray. Now I track, tweak, and know exactly what’s working by checking my SEO Monitoring Tools. 

And I created this free guide so you can do the same.

Meet Julie

Let’s Be Real…Guessing Doesn’t Grow Your Business

You're blogging, pinning, maybe even posting on Instagram.

But what if you could see exactly which blog posts are ranking?

Or which keywords are driving traffic?

Or whether Google is even indexing your site at all?

Without the right SEO Monitoring Tools, you're flying blind.

This Guide Gives You Everything You Need To Track What Matters

Google Search Console: See how your site’s performing on search, what keywords you’re showing up for, and where you’re missing out.

Google Analytics: Find out which pages are working—and where your traffic’s coming from.

Bing Webmaster Tools: Because Bing still matters (especially for local businesses).

Google Business Profile: Get found faster by local customers searching on Maps and Search.

Semrush/Ubersuggest: My go-to tool for tracking keyword rankings, spotting errors, and boosting visibility—even with a free account

In this 20+ page PDF, I walk you through the exact tools I use with my SEO clients—no fluff, no overwhelm. Here's what’s inside:

When you’ve got the right tools in place, you can:

Why These SEO Monitoring Tools Matter

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Stop guessing and start tracking what’s working


Catch errors before they cost you traffic


Find real keyword opportunities you never knew existed


Make smarter decisions about your blog, website, and marketing

And the best part? You don’t need a marketing degree or a fancy agency to do it.

Why Should I Care about Search Engine Optimization (SEO)?

If your business isn’t showing up in search results, you’re leaving money on the table. Plain and simple. Guess what, I used to believe in “if you build it they will come” and that’s NOT TRUE for websites.

SEO is like the silent engine that drives people to your website—even while you sleep. But unless you’re monitoring your SEO efforts, you won’t know what’s working or what needs fixing.

This freebie gives you the exact tools you need to keep an eye on your SEO, so you can:
  • Show up on Google (and Bing!) when your ideal customers are searching for services like yours.
  • Track the performance of your website and adjust your SEO strategy with confidence.
  • Ensure that all the hard work you’ve done on your website is actually paying off.

Free Checklist

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