The Lines by Natalia

Project: 

I took The Lines by Natalia’s original site and turned it into a growth engine. I led strategic keyword research, restructured the UX for smoother journeys, rewrote core copy to hit target search intent, and refined the web design to feel more aligned, clear, and conversion-focused. The result?

A site that not only reads better — it ranks better. Bold moves. Smart structure. Real results.

SEO, UX, Copy & Design Refresh

SEO

Web Design

UX & Copy

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Fashion Business Consulting SEO Optimization

Pretty websites don’t drive traffic. Clear structure, smart keywords, and intentional design do.

Website Audit Overview

Before any design or copy updates, I ran a full SEO and UX audit...

Where I can understand what was working — and what was quietly holding the site back.

Here’s what we reviewed 👇
• Overall site health including technical errors, crawl issues, and SEO performance
• Page speed & load time
• On-page SEO: title tags, meta descriptions, header structure, and keyword alignment
• Content gaps like low word count pages and duplicate or missing metadata
• Domain authority 
• User experience flow to identify friction, confusion, or missed conversion moments

The audit is the baseline. - it helps establish priorities. 

Sample Of keywords targeted

This project wasn’t guesswork.

Every page was built around real search terms her audience is already using.

A few examples we intentionally targeted 👇
  • print-on-demand niches
  • fashion consulting business
  • fashion brand consultants
  • blank t shirts for printing
Each keyword was mapped to a specific page, with copy, headers, and UX decisions designed to support search intent + conversion.

SEO-first. Design-backed. Built to grow.

“Working with Julie on my website SEO was an absolute game changer”

Early SEO Strategy Results

In less than three months post-launch, the site has already seen significant growth in search visibility, with impressions jumping from just over 1K to nearly 7K. Clicks have more than doubled in the same time frame, signaling that the site isn’t just being seen — it’s starting to attract the right traffic.

This tells me the foundation is doing its job:
Clear keyword targeting.
Stronger site structure.
More search-friendly copy.

This is the phase where Google starts paying attention. Rankings stabilize. Data compounds. And momentum builds.


SEO isn’t instant — but this is exactly what early traction is supposed to look like.

See her website
Book your own consult

Don't take my word for it

- The Lines by Natalia

"Working with Julie on my website SEO was an absolute game changer. She has gone above and beyond in helping me refresh my site with the most up to date SEO strategies/ copy & also educate me on Pinterest/blogging best practices. Her process was clear, strategic, and tailored to my brand. Thanks to her expertise, I feel confident in my strategy and ability going forward to continue to create content that will help me rank within my niche and industry. She made something that felt super overwhelming easy to understand and implement. I highly recommend Julie!”

The Lines by Natalia

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