Why I returned to Flodesk after I left: Flodesk Pros and Cons
Flo Desk Versus Other Email Platforms
Why I as a business owner started at Flo Desk, left and ended up coming back!
The small shifts that make the biggest impact
When I first started my email marketing journey, I knew I needed a platform that was intuitive, visually stunning, and easy to automate. One of my favorite podcasters at the time Jenna Kutcher always talked about Flodesk it was time for me to try it out! It was everything I needed as a busy entrepreneur looking to grow my email list but also make it pretty.
But then, like many of us do in business, I got caught up in the numbers. Flodesk wasn’t the cheapest option on the market, and at the time, I thought I could save a little cash by switching to Squarespace Email Campaigns since I was already using Squarespace for my website. It seemed like a no-brainer: consolidate my tools and cut costs. But what I didn’t realize was that cheaper didn’t mean better.
Why the switch away from Flodesk didn’t work for me
At first, I was excited about the savings, but I quickly started to notice the limitations. The email design options weren’t as flexible, complex workflows are just not possible and tracking my growth was harder than it needed to be.
I missed the ease of creating on-brand, high-converting emails without fighting with the platform. I missed the automation tools that made nurturing my audience a breeze when you want multiple segment opt ins. I missed the Flodesk magic that made my emails feel like an extension of my brand. So, I made a move and I went back to Flodesk.
The power of small, strategic moves
Sometimes, we think making a big shift is what will move the needle in our business. But in reality, it’s often the small, strategic moves that create the biggest impact. Returning to Flodesk was one of those moves for me.
With Flodesk, I was able to:
Create stunning, on-brand emails that people actually wanted to open.
Automate my email workflows so I could nurture my list on autopilot.
Grow my list without subscriber limits, removing the stress of paying extra for more growth.
Track my email performance with built-in analytics, so I knew what was working.
And here’s the best part: Flodesk makes it ridiculously easy to get started, even if you don’t have a website yet. You can do sales pages, opt-ins and save email's you've created you love.
Flodesk Pros and Cons
While I’m a big fan of Flodesk, I believe in making informed decisions. Here are the pros and cons I’ve experienced using the platform:
Pros of Flodesk
Beautiful Templates: Flodesk offers visually stunning, modern email templates that require little customization to look professional.
Flat Pricing Model: Unlike most email marketing platforms, Flodesk doesn’t charge based on the number of subscribers. You get unlimited subscribers for one flat rate. This is HUGE because as someone who has helped someone transition other's with big emails lists, it’s a pain so just start at the right place!
Easy-to-Use Automation: Setting up email sequences and workflows is intuitive and doesn’t require any tech expertise.
No Coding Required: The drag-and-drop email builder makes it simple to design emails, even for those with zero coding experience and you can make things look amazing.
High Deliverability Rates: Flodesk emails tend to land in inboxes rather than spam folders, which is crucial for open rates and conversions. Note - this is not guaranteed.
Strong Branding Capabilities: You can keep your emails aesthetically aligned with your brand without complicated design work.
Cons of Flodesk
Limited Integrations: Flodesk doesn’t integrate as seamlessly with some third-party apps as other email marketing platforms like Mailchimp or ConvertKit so I do have to use Zapier to connect things like Flodesk and course platforms.
No Advanced Segmentation: While you can segment your list, the options aren’t as advanced as competitors that allow for intricate tagging and automation triggers and users can't opt out of specific segments.
No A/B Testing: If you like to run split tests on subject lines or email content, Flodesk currently lacks this functionality.
No Free Plan: While the 30-day free trial is great, Flodesk doesn’t offer a permanently free tier like Mailchimp does. Want a free trial? Don't forget to use my Flodesk Link! LINK HERE
Limited Reporting: Although Flodesk provides basic analytics, it’s not as robust as platforms like ActiveCampaign that offer deeper insights into subscriber behavior.
Is Flodesk Right for You?
Flodesk is a fantastic choice if you’re looking for an easy-to-use, visually appealing email marketing platform with flat-rate pricing and solid automation tools. However, if you need advanced integrations, segmentation, or analytics, you might find other platforms more suitable.
For me, switching back to Flodesk was a small move with a big impact. It simplified my email marketing, elevated my branding, and allowed me to grow my list without limits. Want to see it in action? Opt in to one of my Free Resources found HERE.
Ready to make a smart move?
If you’ve been putting off email marketing because it feels overwhelming, I have good news: you don’t have to do it the hard way. Flodesk makes it simple, beautiful, and powerful.
And right now, you can get a FREE 30-day trial and lock in 50% off your first year (that’s over $200 in savings!) using my link / code Julie 19. Get started with Flodesk today and see for yourself why making this small move can change your entire email marketing game. When you send out your first email, tag me or forward it my way—I’d love to cheer you on!